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The Need for Clarity in your Business

By August 20, 2016 No Comments

What are you known for?

How much money will you make this month?

Why exactly are you in the business you are in?

Would you do this even if you didn’t get paid for it?

What do you want your business to achieve for you by the end of the year?

If you’re answering these questions with “erm…”, “urg…”, “hmm…” or you’re biting your nails, you need to take a good look at your business again.

In order to achieve success in business, you need to have the skill of getting clarity over and over again.

Clarity in thought, word and deed is a skill that should be developed, and like any habit will need constant reinforcement.

Having a clear definition of what you want to achieve is a critical factor in your success.

That way, you commit yourself to a clear plan for your business (and even your entire life).

Clarity is about determining exactly what results you want to achieve and when you want to achieve them.

If you are not defining your goals in exact terms, you are only guessing. Guesswork never helped anyone.

However, when you are clear about what you want and can describe it in detail, you tap into your intuition and imagination for inspiration that will drive you to achieving the vision you see.

Clarity helps you in making decisions… and decisions are about conscious choices.

Tempting as it may seem, you can’t remain open to many different opportunities at the same time only because they are available. Quite frankly, you could get confused.

While it is wise to be open and flexible, poor decision making (and indecision as well), will destroy a business.

Let’s take a look at George.

George set up a business because he was very passionate about it. All he had with him were good intentions and strong beliefs.

As the days went by, George made all kinds of decisions, many of which were not in his best interest or in the interest of his business.

Safe to say that his passion alone didn’t keep the business going.

It’s not too hard to see that by not setting clear goals, George did himself in. He had nothing to match his many decisions against.

Having clarity is like being the captain of a ship who sets sail with a clear and specific destination in mind, who remains conscious and keeps a close eye on the storms, winds and waves that will come during the journey.

When I work with my clients, I walk them through a process using the AttractionAnalyzer to draw out their current business position and what the biggest blocks they face are.

Some of these blocks are external. Many others are internal.

Unless you have clarity on where you want to take your business and the steps you will use to get there, you won’t achieve the things you dream of.

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Anurika Azubuike

About Anurika Azubuike

Anurika Azubuike is a leading expert in Customer Attraction and an inspiring speaker, author, mentor and trusted professional advisor in the areas of business strategy, marketing, branding and communications.

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