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Goldmine in Plain Sight

Goldmine in Plain Sight

Since I first introduced Marketplace Alchemy as a unique body of work a couple of months ago, I have received a number of emails from curious Business Founders who want me to talk more about how they can immediately start implementing this system in their own businesses. Because the system is so extensive, I have to keep unpacking it and sharing in…

Researching your Customers saves you Money

Researching your Customers saves you Money

Every successful business requires three things: – something of value that they will like to exchange for money – customers who buy from them – satisfied and happy customers who return to the business One thing that is usually not considered by many business owners, though, is that customers’ requirements change as their needs alter. The core need may not…

The Need for Clarity in your Business

The Need for Clarity in your Business

What are you known for? How much money will you make this month? Why exactly are you in the business you are in? Would you do this even if you didn’t get paid for it? What do you want your business to achieve for you by the end of the year? If you’re answering these questions with “erm…”, “urg…”, “hmm…”…

Matching your Business offerings to your Customers’ Needs

Matching your Business offerings to your Customers’ Needs

It’s a great start to a new month and I’m pretty excited about what’s in store. Let’s talk about why some businesses fail and others succeed. Thousands of new businesses are introduced each year yet a significant number of them fail? Statistics puts the estimated figure somewhere between 30 – 50%. However, this doesn’t have to be the case. One…